The
13bold logo, a red curly-brace-shaped box with 13 written inside.

{13bold}

In 2010, Matt and I founded the {13bold} collaborative with one simple mission: to create great software for the Macintosh platform.

Together, Matt Patenaude and I built multiple freewares for the Mac and iOS ecosystems.

Our goal was to learn, have fun, and our apps were usually themable using HTML, CSS and JavaScript. This has been, for me, one of the first real introductions to web technologies. At the time, CSS3 was still new and had unleashed so many animations and transitions!

Bowtie

Bowtie was a desktop accessory that allows you to see and control your music (iTunes, Spotify, Sonora, or Rdio) with customizable shortcuts, advanced Last.fm support, and hundreds of beautiful themes available to download for free.

A composite of the Bowtie logo and multiple bowtie windows, showing various themes and preferences.

In 2010, the Mac already had a few iTunes controllers (some of which I also designed)! Matt and I wanted to build the best music controller out there.

Wanting to best myself, I obviously encountered a creative block 😅. After multiple rounds of mockups and conversations, Matt realized that I needed a way to explore before settling on a final interface. This is when he had the brilliant idea to create a little framework to let me customize my design easily. While still at the beginning of my web development journey, I knew enough HTML and CSS to get started, and all the cool new CSS3 features were really exciting.

Suddenly, many other designers got excited about making their own controller, and so Bowtie, the Themeable iTunes Controller, was born.

An assortment of various Bowtie themes. Some try to replicate physical objects like vinyls or CD cases, others look more abstract.

Bowtie had an explosion of really cool widgets (called Bowlets, obviously). Some could float above all the windows, while others would be anchored on the desktop, below all other windows. Some were movable; others stuck on the edges and corners of the screen.

You can still browse the theme catalog! Themeability using web technologies ended up being one of the biggest pillars of our apps.

A spotlight-like search experience for a music library.

Bluebird

Bluebird was our take on a Twitter client. At the time, there was an explosion of great Twitter clients emerging. Ours, of course, had to be themeable.

Screenshot of an old twitter client for macOS. On the right, a hatched blue egg, which used to be the application icon.

Bluebird went through multiple iterations; it was a playground for us to try and adopt new interface elements and design patterns.

Unfortunately, at the time, Twitter was changing (and breaking) their API very often, and ultimately, it was unsustainable for a free product.

Screenshot of a desktop with a menubar. A popup allowed for quick post without switching to the app.

Our mobile apps

We also built quite a few mobile apps together, growing out of an itch to learn something, explore a new technology, or save ourselves some time.

We just liked to build cool and polished small apps, I guess 😄

Signals, an app to understand train signals.

An iPhone app showing the significance of light patterns on the side of railroads.

Barty, a BART (Bay Area Rapid Transit) companion

A simple looking iPhone app showing BART routes, schedules, maps, etc.

Bowtie Touch, to control the playback on your Mac.

A music player for iPhone with a connection screen showing various Macs.

A community

We are still very proud of the community we built around our apps. I remember this era fondly, and I sometimes miss its candor.

I would like to end with a quote from Matt:

Being one half of {13bold} was an incredible gift. At its peak, Bowtie had over 100,000 downloads and a vibrant fanbase on the MacThemes forums. The website that would become Bowtie’s built-in theme “store,” Bowcase, was started by an enthusiastic user. In Bowtie, we built the tool that we wanted, and in doing so, enabled hundreds of others to build the tool they wanted, too.

It was some of the most fun I’ve ever had making apps, and it’s no exaggeration to say that meeting Laurent fundamentally shaped the trajectory of my career in software. (He was willing to design a free icon for my first app; talk about a real gem!)

It’s a rare thing to be able to scratch so many creative itches with such a talented partner—even more so when your work animates a community!

I like to think we left a lasting mark, however small, on the landscape of Mac software. Even if we didn’t, we sure had a blast doing it.

Matt Patenaude

Our products are no longer maintained, but you can still visit the website and browse the archive.

The Bluebird icon, but the egg has hatched. The lightning is dramatic, and the surroundings are dark.
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